Who’s Your Daddy!
Papy of DITC Radio Provides Old School Hip Hop 24/7
If you’re anything like me, you really aren’t crazy about a lot of the hip hop being released today. Rather than force myself to listen to what’s offered, I sought out a station that specialized in delivering hip hop during a times when lyrics could be easily understood, the content had variety and made sense, and radio didn’t play the same songs over and over. What I found was DITC Radio (Diggin In The Crates), a refreshing online radio station that plays some of my favorite hip hop artists and songs that I rarely get to hear anymore.
DITC Radio was founded by Papy Sagybay of Dallas, Texas. A former radio personality and DJ who has worked in the markets of Dallas, Philly, and Memphis and is a true child of hip hop. This fun-loving single father spends his days giving people like me what we need.
IGW: I know this might sound corny, but when did you first fall in love in hip hop?
LOL…I guess it was when I was in fourth grade and I heard Rappin Duke Da Haahh Da Haahh. It was a domino effect after that. Also, there’s this non-commercial radio station out here in Dallas with this DJ named Ez Eddie D. He’s still there and he used to bang out all the hits. As a kid, we used to get out the tape player and record him. When he played EPMD’s You Gots to Chill we all went crazy! Those were the days.
IGW: What made you want to start DITC Radio?
Commercial radio just became too political and too much red tape. It wasn’t about introducing the listeners to new music or playing hot songs. It became about control. Even with the DJs. The DJs became like robots. We had to play what they told us to play and if you played anything different you got reprimanded, you got a call, or you had to come to the office and have a talk. They only played the top five or ten songs. Nothing different was being introduced. Even during the mix shows they started to have us mix songs from our play lists and there was nothing I could do about it. We couldn’t mix what we wanted to mix. Radio has taken a serious hit.
I grew up with hip hop and those were the days when hip hop and radio was fun. There were even different types of hip hop. You had gantsta rap, playful rap, sexual rap, and socially conscious rap. Everything had its place and there was room for it. There were more female MCs back then than there are now. They got shine, too. We still have a lot of female MCs but very few of them are getting shine. The culture is suffering. That is one of the main reasons I started my own station. When the station launched listeners were coming out of the woodworks domestically but internationally too. I probably have more international listeners than I have domestic.
IGW: So, how would you describe your radio station?
I always say we’re bridging the gap. I mean that we have listeners in their mid 30’s to early 40’s and then the ones in their early 20’s. So, I play music from a couple of different eras but it’s still considered old school hip hop. You can hear music from the late 80’s like KRS 1, My Philosophy, and then also Ludacris, What’s Your Fantasy, from the 90’s. Ludacris can be considered old school and new school because he came out in like 1999. I know it doesn’t seem like that long ago but its 2014. So, basically we’re bringing together the parents and the child.
IGW: Tell me about DITC Radio’s weekend syndicated show?
The weekend syndicated show is an extension of the radio station. On the radio station there’s no talking at all. But on the weekend syndicated show I host for two hours. It airs in Oklahoma and Augusta, GA. It’s doing very well in both markets. It’s number one in its time slot. People like it because it helps listeners reminisce. The music takes them back. It’s nostalgic. It also has more energy because there is an announcer to help move the show along. But it doesn’t take anything from my radio station because on there the songs can hold their own.
We also have the website, DITCradio.com. I blog on there and do current events. The ladies loooove that. And the mobile app allows me to have an even broader audience. I’m expanding that locally as well as nationally. I hope to do an old school party tour in the future.
IGW: Being a connoisseur of hip hop, what is your opinion of hip hop today?
Hip hop is in a challenging place right now because there used to be more diversity. It’s not that hip hop has gotten worst. There are still people making good hip hop. But what’s getting played on the radio and for the masses all sounds the same. Labels don’t want to take a chance on anybody different because they don’t want to lose money. They say, ‘Let’s just take this cook cutter music and make an album because that’s what’s hot right now’. They are duplicating that style and dumbing down the lyrics. Why keep the lyrics creative and complex when they don’t have to? There are less lyrics in songs right now. They are repeating the same words 12 times. There are more hooks in songs. What used to be a hot 16 bars is now a hot 10 bars. I don’t know what’s going to happen but I think it’s going to revert back to old school eventually. It’s going to back to what new at some point. Right now nobody’s trying to be creative they’re just doing what’s already been done. You got rappers singing now. The words are barely even audible. Time needs to be taken with the lyrics.
A lot of people like Kendric Lamar because he’s such a breath of fresh air. He’s not sticking to that mold everybody else seems to be using.
Also, more artists need to study the history of hip hop.If you take any other genre of music–jazz, R&B, whatever–the artists that perform them actually grow up listening to that genre of music. They study it. You can’t be in a rock band and not know who Aerosmith is. They know the history of the music they are performing. You have to know it so you can know what’s been done before you and how you should do it. So many rappers don’t seem to do that. I interviewed Soulja Boy one time and I asked him to name one old school artist that has influenced him and he said J-Kwon. I was like J-Kwon? Everybody In The Club Getting Tipsy was old for him? I understand that he was young at the time but you should know who came before you longer than three years earlier. A lot of hip hop artists today don’t know anything about the history of the culture. All they know is that they’re in it.
If you are going to be an artist, you need to be educated. You need to know how to speak. NWA had music talking about F the Police but when they sat down for interviews they articulated very well. There was never a problem with being understood in old school. Now, you got artists saying, ‘You know what um sayin’ all through the interview. No, I don’t know what you’re saying because you haven’s said anything. Hip Hop is in a sad state right now but there is still hope. It isn’t dead but it’s on life support and we need some paddles to bring it back to life.
Who are your favorite hip hop artists?
Groups, The Roots, Tribe Called Quest, Public Enemy
Individuals, there are so many…Big Daddy Kane, Tupac, Biggie, Jay Z
Female MCs, MC Lyte and Queen Latifah…in that order!
What can people do to support you?
Listen to the station, but they can also download the app. That would be a big help. It’s for Android and iPhones and can be found in the Google Play Store and in the App Store. Or people can visit DITCradio.com and find the link. They can also find me on Instagram, Twitter, Pinterest, Twitter, and Facebook.